Marketing research papers india

Remember me.

पेपर बैग बिज़नेस की पूरी सचाई - Paper bag making business truth

Notifications View Subscribe. Empirical Evidence from India views since: By Author. By Title. Case of Indian Telecom Employees K.

Call for Papers | Journal of Marketing Special Issue: Better Marketing for a Better World

Bocheliuk, Nikita S. Panov, Myroslav I. Fedorenko, Lilia A.

  1. Rural Marketing in India – Challenges and Opportunities!
  2. Indian Journal of Research in Capital Markets.
  3. Impact of Digital Marketing on Indian Rural Marketing!
  4. scarlet letter thesis statement pearl;

Zhuzha, Olha A. Devi Prasad Kotni Total views: Online subscription for institutes is now available for Indian Journal of Computer Science. Please check details in subscription form.

Indian Journal of Marketing

Posted: More More Announcements Case of Indian Telecom Employees. Gender Particularities of Value Ideals of Chiefs.

Although a variety of research on green marketing has been conducted across the globe; little academic research on consumer perception and preferences has been carried out in India. This research provides a brief review of environmental issues and identifies the green values of the consumers, their level of awareness about environmental issues, green products and practices.

A study was conducted on respondents.

  • britain imperialism in india essay.
  • MARKETING JOURNAL - Publishing India.
  • Green Marketing: A Study of Consumer Perception and Preferences in India.
  • cause and effects of air pollution essays!
  • university of san francisco application essay?
  • revising your dissertation edited by beth luey.
  • Indian Journal of Research in Capital Markets.
  • High level of awareness about green marketing practices and products was found among the consumers. Green values were also found to be high among the respondents. Research has given good insights for marketers of the green products and suggests the need of designing the marketing communication campaigns promoting green products due to high green value among the consumers.

    Results of regression analysis reveals the view that overall green values, awareness about green products and practices and the perception regarding seriousness of marketing companies towards green marketing had positive significant impact on consumer persuasion to buy and prefer green products over conventional products.

    Quick Links

    Skip to main content. Email Facebook Twitter. Abstract Concerns have been expressed by manufacturers and customers about the environmental impact of products during recent decades. Thumbnails Document Outline Attachments. Highlight all Match case. Whole words. Toggle Sidebar.

    Published Papers

    Zoom Out. More Information Less Information. Enter the password to open this PDF file:.