Research papers on integrated marketing communication

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Integrated Marketing Communications

Adweek Includes articles on brand marketing strategies and trends formerly found in BrandWeek. International Journal of Advertising IJA "publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives.

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It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications IMC. Journal of Advertising The Journal of Advertising is "devoted to the development of advertising theory and its relationship to practice.

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Journal of Interactive Marketing Publishes "original research in interactive marketing. Quisque pellentesque quam venenatis, aliquet ipsum a, auctor lacus. Integer pharetra velit sem, eget luctus leo molestie a. Suspendisse consectetur laoreet diam eleifend interdum.

Integrated Marketing Communications

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